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With three halls (3, 5 and 7), over 450 exhibitors, an extensive training programme featuring over 100 events and an ever growing international presence, SICUREZZA 2017, the international exhibition of security and fire, will be returning to Fiera Milano from 15 to 17 November.

An edition that confirms the trade show’s standing as a European event of reference within the sector, a facilitator of innovation and progress owing to the complete product range and vast proposal of solutions and application potential, a platform able to promote business networking and the evolution of a sector whose technological contribution represents a now widely recognised added value.

With an overall turnover of over 2.2 billion euros in 2016 in Italy, up by 5.1% when compared to 2015 (Source: ANIE Sicurezza), the Italian security and building automation market is now more committed than ever to identifying new commercial outlets, but also to finding advanced solutions for application contexts that were previously not considered sensitive..

The event set to take place this November will see an increase in the number of exhibitors taking part (+26%), with an international presence equating to 17% (up by 50% when compared to the previous edition), representing an extremely positive trend. A clear indicator of the growing importance of the event in Europe, which has been facilitated by the move to odd years.

A process of internationalisation that also involves growing project investments from incoming buyers. There will be 200 top buyers selected due to their spending power from 36 different countries (Mediterranean Basin, Balkans, Europe, Baltic States, Middle East, North Africa), who will enter into direct contact with the exhibitors through meetings scheduled and managed through My Matching. In fact, thanks to the system designed by Fiera Milano, the exhibitors will be able to identify any profiles of interest and schedule appointments to take place at the fair before the event starts, saving time and multiplying business opportunities.

SICUREZZA 2017 will provide a complete overview of the market owing to the excellent representativeness of all the various sectors, from video surveillance with the presence of both Italian and international key players, to access control and anti-intrusion with solutions for each and every field of application. Passive security will also be represented by leading brands from both the lock and safe-making sectors. The offer provided by the fire-prevention sector, in terms of both detection and suppression, is expanding and the area reserved for drones used for security purposes is growing in importance. A substantial number of the Italian Armed Forces and Law Enforcement will also exhibit and will be presenting some of the most advanced security solutions used for surveillance and protection purposes.

In keeping with a trend that the market has long since made its own, integration between technologies and solutions designed on the basis of specific requirements for each application context will be the focus of the exhibition offer. Precision and reliability, immediacy, the secure management of data and versatility represent the key characteristics of the technological proposals: hence, in the same way that the access control sector has seen electronic locks with increasingly sophisticated fingerprint readers, capable of archiving and monitoring thousands of different users, the video surveillance sector has seen the introduction of video cameras that produce HD images in all types of lighting and atmospheric conditions, effectively becoming indispensable monitoring systems that can even be used for forensic purposes, while the anti-intrusion segment is becoming progressively more oriented towards the integration of home or office management functions that can be controlled remotely via apps. Moreover, increasingly evolved modular solutions and data transmission systems now allow for the transfer of vast quantities of information in real time from all the various types of sensors, with the possibility of identifying anomalies and immediately monitoring situations and activities.

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SICUREZZA 2017: VISITOR MEMO

WHEN: 15-17 November, from 9:30 to 18:00
WHERE: Fiera Milano - Rho; halls 3, 5 and 7
ENTRANCES: East Gate (Porta Est), South Gate TIM (Porta Sud TIM)

HOW TO FIND US

BY CAR
Fiera Milano is located on Strada Statale del Sempione, 28 - 20017 Rho
SUGGESTED PARKING P3 and P4, in close proximity to the East Gate (Porta Est)

BY TUBE
Metro 1, Red Line, stop Rho Fieramilano
ATTENTION: you are required to purchase an extra-urban Area Media ticket to attend the trade show

BY TRAIN OR PLANE
Visit www.sicurezza.it/it/content/info-utili to find out more about the event schedule and convenient flights to Milan

For further information on the latest news regarding the event, please visit:
Website: www.sicurezza.it
LinkedIn: www.linkedin.com/company/sicurezza-fiera-milano
Twitter: SICUREZZA2017
Facebook: Sicurezza

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